Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts.
This positioning is recognized not only in Spain but also abroad.
Cristián Saracco, Allegro 234 Founding partner, CEO, considered as a branding specialist, has been invited by “Communicate Magazine” as a judge for “Transform Awards 2011″
This is the first time a branding consulting group based in Spain is part of the jury of this European Brand Award.
Branding experts, communications practitioners and academics, will be part of the jury. Among them:
|Angus Hyland||Pentagram||United Kingdom|
|Cheryl Geovannoni||Landor Associate||United Kingdom|
|Cristián Saracco||Allegro 234||Spain|
|Fiona Atighi||Government||The Netherlands|
|Fred Burt||Siegel+Gale||United Kingdom|
|Graham Hales||Interbrand||United Kingdom|
|Marc Cloosterman||VIM Group||The Netherlands|
|Ruedi MÃ¼ller||Tatin Scoping Complexity||Switzerland|
|Séan McKnight||Dave Soho||United Kingdom|
|Susan Brooks||RSA Insurance Group||United Kingdom|
Transform is Europe’s only awards programme celebrating excellence in rebranding, repositioning and brand transformation.
The Transform 2011 Awards are launched by Communicate Magazine, the UK’s leading magazine for corporate communications and stakeholder relations.
The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, they are a platform to discuss reputational change and transformation.
Transform is open to all companies or agencies that have launched a rebrand between April 2009 and December 2010.
It’s important that winners are properly benchmarked and recognised, and that the professionals responsible are acknowledged for their work.
Winners will be announced at a gala dinner on March 22, 2011 in London, UK.
If you want to see last year’s winners
In Allegro 234 we are proud of knowing that our CEO, Cristián Saracco is becoming a renowned branding professional, not only in Spain but also across the border.
More info about Transform 2011