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Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment
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(@0x128).jpg "Ice spheres for a unique drink experience 6")
Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the reduced surface size means that the ice melts at a slower pace, keeping drinks from getting watery to quickly.
(@0x128).jpg "Ice spheres for a unique drink experience 7")
Bartenders in Japan consistently take home top honors at global competitions because there is an intense devotion to making simply the best drink, of which perfect ice looks like an obvious component.
About the author
Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
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