We are growth catalysts of businesses with a conscience through brands, people and experiences.
We make your company worth admiring, creating value, improving results and generating a positive social and environmental impact.
We create, drive and transform your brand so that it is ahead socially and digitally.
We develop strategies that provide creative solutions, designs that can be integrated into your business and implement what we say as interim managers of your company.
Our Founding Partners
We develop strategies that provide creative solutions and designs that can be integrated
into your business.
Roberta Larocca
Founding Partner
Cristian Saracco, PhD
Founding Partner
We rescue the legacy and the values of your business to project it as a contemporary global company seeking to generate a positive impact.
Our Values
We are assertive
- We speak informally, in plain language
- We deal with facts and truths
- We challenge your thoughts to create something that’s truly your own
- We know how to say sorry
We are attentive to your needs
- We love what we do
- We are driven to achieve the best plausible results
- We encourage dialogue and collaboration
- We make things happen
We are concretely committed
- We recognize that new value is created beyond your market frontiers
- We work in tandem with you and your clients to get fresh perspectives, create compelling concepts and generate positive change
We are socially sustainable
- We are willing to promote a positive economic, social and environmental impact
- We do things with a conscience and hope that this is the result of collaboration with all those with whom we interact
The Flow Collective
The Flow Collective is a diverse group of highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience.
Coming from 3 continents and having worked all over the world addressing some of the biggest strategy and branding challenges, in fields as diverse as FinTech, Telecom, Automotive, Healthcare and the Performing Arts.
The flow Collective promises to ask the right questions, reflecting its Brands with a Conscience approach.
Giving time, energy and vision. And challenging its stakeholders to find the right answers for themselves, their brands, their people and their businesses.
The members of the Flow Collective are also members of the Medinge Group, a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper. Its work is inspired and informed by Medinge’s thinking.
Members of The Flow Collective
| Annette Rosencreutz, Sweden | Sandra Horlings, The Netherlands |
| Christof Zürn, The Netherlands | Simon Paterson, United Kingdom |
| Giuseppe Cavallo, Spain | Cristián Saracco, Spain |
| Peter Fischer Brown, United Kingdom |
Our Positive Pragmatic Impact
Allegro 234 for Non-Profit Organisations
Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment. In contrast, non-profit organisations, foundations -and even public administrations, start with a purpose. The challenge for them is to stay true to their purpose in today’s rapidly changing scenario.
Part of our work is aimed at creating and building unique value for non-profit institutions -including Pro-Bono projects. This allows us to establish a cycle that balances the economic results with the social and environmental positive impacts.
At Allegro 234 we align and inspire these types of institutions to engage them in a healthy process of continuous improvement.
Allegro 234 and B CorpÂ
Allegro 234 was one of the founding companies of the B Corp movement in Spain and the first branding company to be certified in Europe. It was a certified B Corp from 2016 to 2018. Read More
Also, during 2017, Allegro 234 was chosen by B Lab as one of the Best for the World Companies. Best for the World is the only list of businesses making the greatest positive impact that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance.
Although we haven’t yet renewed our B Corp certification, we maintain a score above 80 on our B Impact Assessment.
News
Twenty Years Building Brands and Forging Awesome Friendships
We continue enjoying this journey… We continue creating and building the route on which today we surpassed this great milestone. Let’s go for more!
Back to Essentials in 2023!
This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense
Measuring Your Business and Brand Consciousness
First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness
Early Access Programme
Aimed at a maximum of five companies, you have the opportunity to apply until January 24th, 2025
Our Early Access Programme is a valuable opportunity for a limited number of companies who wish to develop, over the next couple of months, a brand strategy project with the Allegro 234 Senior Team boosted by AIR.
If you are seriously interested, please click the button below and sign up on the form.
We will contact you back ASAP.