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Over time, Allegro 234 has been positioned as a team of strategic  marketing and branding consulting experts.

This positioning is recognized not only in Spain but also abroad.

Cristián Saracco, Allegro 234 Founding partner, CEO, considered as a branding specialist, has been invited by “Communicate Magazine” as a judge for “Transform Awards 2011″

This is the first time a branding consulting group based in Spain is part of the jury of this European Brand Award.

Branding experts, communications practitioners and academics, will be part of the jury. Among them:

Angus Hyland Pentagram United Kingdom
Cheryl Geovannoni Landor Associate United Kingdom
Christian Birck Holcim Switzerland
Cristián Saracco Allegro 234 Spain
Fiona Atighi Government The Netherlands
Florian Dengler Meta-Design Germany
Fred Burt Siegel+Gale United Kingdom
Graham Hales Interbrand United Kingdom
Marc Cloosterman VIM Group The Netherlands
Neel Bradham InterfaceFLOR France
Rasmus Bech Kontrapunkt Denmark
Ruedi Müller Tatin Scoping Complexity Switzerland
Séan McKnight Dave Soho United Kingdom
Susan Brooks RSA Insurance Group United Kingdom

Transform is Europe’s only awards programme celebrating excellence in rebranding, repositioning and brand transformation.

The Transform 2011 Awards are launched by Communicate Magazine, the UK’s leading magazine for corporate communications and stakeholder relations.

The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, they are a platform to discuss reputational change and transformation.

Transform is open to all companies or agencies that have launched a rebrand between April 2009 and December 2010.

It’s important that winners are properly benchmarked and recognised, and that the professionals responsible are acknowledged for their work.

Winners will be announced at a gala dinner on March 22, 2011 in London, UK.

If you want to see last year’s winners

In Allegro 234 we are proud of knowing that our CEO, Cristián Saracco is becoming a renowned branding professional, not only in Spain but also across the border.

More info about Transform 2011

Cristián Saracco  Allegro 234 Spain
Fiona Atighi Dutch Government The Netherlands
Florian Dengler Meta-Design Germany
Fred Burt Siegel+Gale United Kingdom
Graham Hales Interbrand United Kingdom
Marc Cloosterman VIM Group The Netherlands
Neel Bradham InterfaceFLOR France
Rasmus Bech Hanssen Kontrapunkt Denmark
Ruedi Müller Tatin Scoping Complexity Switzerland
Allegro 234
Building timeless brands from the future.

We anticipate the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration.
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