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Allegro 234 Articles
Allegro 234 is a global branding and innovation consultancy that catalyzes your company grow through its brands and culture.
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The Shoemaker’s Son Always Goes Barefoot
Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth
Allegro 234 Launches its New Corporate Video
This 50 second film is about transformation, growth and awareness through brands, people and experiences.
Pro-bono projects developed during 2015
Over the past year Allegro 234 developed two pro-bono projects which we are proud of
2013 Coolest & Gaps Branding Survey | The Results
Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013…
1,300 participants from 50 different countries
Spanish & English version
Brand Spain | Towards 2020
On Thursday 30 May, we attended a working breakfast in ESADE - Madrid, in which Carlos Espinosa de los Monteros, High...
Corporate University | The Learning Brand Challenge
What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?
Think as a Corporate University | Branding point of view
The best companies to work for are in part because of their values. A company’s climate is half of its results. Learn to manage intangibles.
Allegro 234 in the spotlight of European Branding
Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts. This...
2010 Coolest & Gaps Branding Survey | The Results
The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.
Branding | The European point of view | Presentation to EMBAs’ of the Nance College, Cleveland State University
On September 18th, I was invited to make a presentation to the future EMBA's of the Nance College of Business,...
Only entrepreneurship overcomes the crisis
Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers...