Allegro 234 Articles

Allegro 234 is a global branding and innovation consultancy that catalyzes your company grow through its brands and culture. [email protected]

Measuring Your Business and Brand Consciousness

First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness

How Business Can Do the Right Thing and Be Profitable

Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at...

Positioning a Brand Driven by Current Business Demands

It is key that the brand supports and synthesises the development of the business transformation process

New Space, Old Acquaintances

Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation