How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Cristian Saracco Articles
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known
Constructing an aim, or owning a brand with a conscience requires leaders who can take this transformation forward.
From a brand-strategy perspective, it is also the ability to detect emerging patterns and help them to take shape that is the key to creating value and obtaining results in a world immersed in this process
To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.
In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page
Forget about the values that you have written on the wall of your boardroom and focus on those few that result in observable and measurable behaviours.
Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy
Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish my offering of products and services
Different points of view, different discussed issues, different approaches… Same reality, same focus… Not in the brands, but in people, our values and a promising vision for the future.