Cristian Saracco Articles

Founding Partner | Allegro234 Founding Member | The Flow Collective Full Member | Medinge Group Member Editorial Committee | Branders Magazine

GDP and New Age Strategy

Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality

Ukraine, Russia and Storytelling

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

Everyone Has a Purpose, Few Have a Conscience

Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.

Enough… Is Enough?

How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.