How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Cristian Saracco Articles
Meta-… Verse or Conscience?
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Conscience Makes Sense for Business
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Brands with conscience, their focus on social
Forget about the values that you have written on the wall of your boardroom and focus on those few that result in observable and measurable behaviours.
The Brand as a strategic platform and lifestyle support
Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy
About behaving straightforward and honest in branding
Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish my offering of products and services
Branding thoughts for the near future | The Medinge Group Meeting
Different points of view, different discussed issues, different approaches… Same reality, same focus… Not in the brands, but in people, our values and a promising vision for the future.
Keep it simple, please
Those who explain themselves best, keep it simple.
When I recall, and I still can, some of the teachers I had, I discover that I have the most affection and admiration (in that order) for those who were able to convey their ideas and knowledge in the simplest terms.
Saving banks | Statute changes versus brand changes
Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial...
Brandtopia or Needing a Fast-Forward to the Past
Usually, after a few days of being on vacation (of which I'm back), my thoughts begin to wander freely again, without...
The tale of the brave bears | About country brand experience
'It was early in the morning and I was ready to departure to the Country of the Bears. Again I was going to delve into...
Masstige brands or the problem of being the ham of the sandwich
Last month we organized an online survey asking about masstige brands. The survey was opened during two weeks. Before...