Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
Post about Connected Experiences
Conscience Makes Sense for Business
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Brand conversations is part of our DNA
Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in a context of wider discussion.
Branding & Purpose | When Adam & Eve become fashionable
Correctly articulated, the purpose is a strong connection between legacy and aspirations, in which relationship time, emotional intensity, intimacy and reciprocity between organization and people are combined
From purpose to product | Why brand matters?
If a brand is requested to fulfill with what it promises… and people fulfill that promise through their daily work, the company builds trust and increases its value.
En route to brands with purpose
Constructing an aim, or owning a brand with a conscience requires leaders who can take this transformation forward.
Digitise or be digitalised
From a brand-strategy perspective, it is also the ability to detect emerging patterns and help them to take shape that is the key to creating value and obtaining results in a world immersed in this process
Brand conversations
To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.