In the evolving business landscape, the relationship between brand strategy and creation is critical to lasting success
Post about Connected Experiences
Jaguar’s Bold Gamble
Jaguar, the Perils and Promise of Rebranding as a Paragon of Modern Luxury. A blueprint or a cautionary tale for other heritage brands?
Eight Major Trends in Artificial Intelligence Applied to Branding
The Professional Services sector, especially in Brand Consultancy, is shaped by Artificial Intelligence, data-driven insights, hybrid service models
Legacy and Aspirations in Business and Brand Strategies. Jaguar? They’re Calling You!
Business and Brand Strategies. Integrating a rich legacy with a forward-looking aspiration has become critical to enduring success.
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter II, Epilogue
Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas
Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I
Your Company and Brand Dilemmas: talking about raison d’être, strategic objectives, stakeholders, competition and lasting growth
Commitment to Take Office. Really!
Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
Conscience Makes Sense for Business
Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
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