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Companies are relatively new in terms of making their purpose explicit and considering the impact they have on society and the environment
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One of the deepest changes during this century has been that we have moved from a world split in real and virtual to one that could be described as offline and online... but always real. Now, there is little room for the virtual! The effect of this new way of understanding our context has produced (also) a modification in our behaviors. In the online real world, the key is not longer to posses, but to allow that things flow. The new leader is not longer the one who has, it's the one who...
There are several sites talking about 'phantasy'. Perhaps, the most valuable synthesis about this trend could be found in TrendWatching and The Cool Hunter. Phantasy is based in two movements that are happening at the same time: People are taking distance from mass-media, mass production, mass-advertising, mass-whatever People are emphatically showing their opinions and thoughts in a more transparent and conversational mode Trend #3: The 'Phantasy' of being demode The observed result is that...
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its effects on economy. Generosity emerges as a trend jointly with this online culture that we are experiencing and from the one we are learning. In this new environment, companies will need to re-focus themselves, from paying attention to their belly buttons, to sharing passion and receiving recognition. Trend #2: Generosity...
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair... A man who behaved as a depredator tiger, visiting an excesive number of woods 🙂 What if... Instead that I do not believe in the "conditional perfect tense" (it's an ontological issue) the question is: What would with Exxon have been happened if they had used TW in their old advertising? Could TW have been or will be a reference for certain brand extensions? (e.g.: Burberry's) What if TW had...
Gideon would say: "Deleuze in The Logic of Sense: It's a strange position the one that blindly values the depth at the expense of the surface, giving to superficial the mean of lack of draft instead of long dimension". Two facts that I am paying some attention: Increased access to information via the Internet, especially through social networks  We know more, though with less depth (even without actually knowing if what it has been said is true) More information wherever and whenever we want,...
For a couple of weeks, I was in a rush and only updated my status in Webjam, continue with some conversations here and in LinkedIn, invite people in Facebook to read/re-post old things that I revisited and thought they are still relevant (at least for me)... So, I'm back! During this period of time I was also thinking (at least for a couple of hours a day) and paying attention to social networks, communities... and specifically, I was looking at our interaction... To give a framework to my...
Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university online communities. The first issue that I discovered was that in Spain, round tables are rectangular, and discussion means independent presentations of the three/four speakers... And questions is an unpleasent situation, not because of the kind of questions but because it's difficult to make it happens....
As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its carefully scripted messages torn apart, if not exposed for inconsistencies or broken promises. During this week in an article talking about China, Contagious' Xtreme Information also talked about the need of brands to walk the talk. They were stronger than other media showing, for example: McDonald's Happy Meals targeted at kids in the US and UK...
This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say... This looks like a great way to explain the often complex seeming idea... For the most part, it works as a great metaphor for how social media works today!
