Your Company and Brand Demand Driving Effectiveness. In the previous chapter we brought you into the fascinating world of the five big dilemmas
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Five Key Dilemmas for Your Company and Brand Demanding Driving Effectiveness | Chapter I
Your Company and Brand Dilemmas: talking about raison d’être, strategic objectives, stakeholders, competition and lasting growth
The Controversial Dilemma between Sincerity and Wokeism
In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism
Purpose Has the Power to Transform Your Organization
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Culture, code and creativity: forces for the next branding era
A scenario where brand and culture become one to grow your business
From purpose to product | Why brand matters?
If a brand is requested to fulfill with what it promises… and people fulfill that promise through their daily work, the company builds trust and increases its value.
Brand conversations
To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.
From pride for the collection to relations with the public
How to raise the profile of the arts and create value for the cultural ecosystem: public, artists, patrons and employees, from the brand point of view.