Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn't deserve this situation... Should I continue the list? Probably I could, but that's not the point. In this social network we use to talk about branding, about brand experiences... about us!... We could isolate branding issues from our current situation, however, it would look at certain point, something between naïf and unconscious. Reality, which...
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
by Allegro 234 | Connected Experiences, Innovative Culture
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its effects on economy. Generosity emerges as a trend jointly with this online culture that we are experiencing and from the one we are learning. In this new environment, companies will need to re-focus themselves, from paying attention to their belly buttons, to sharing passion and receiving recognition. Trend #2: Generosity...
Just another boring blogpost talking about Tiger Woods
by Allegro 234 | Connected Experiences, Innovative Culture
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair... A man who behaved as a depredator tiger, visiting an excesive number of woods 🙂 What if... Instead that I do not believe in the "conditional perfect tense" (it's an ontological issue) the question is: What would with Exxon have been happened if they had used TW in their old advertising? Could TW have been or will be a reference for certain brand extensions? (e.g.: Burberry's) What if TW had...
Branding & Arts
by Allegro 234 | Innovative Culture
Branding in organizations of art is a process that creates value for its public, artists, financers and employees.
Postmodernism in crisis times
by Cristian Saracco | Innovative Culture
Listening "This house is empty now" by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism ... You have modernity given by the image, charisma and style of Elvis, and a return to tradition due to Burt's creation. The mix seems to me fantastic ... Hmmmm. I'm such a "postmo"! And the thoughts continued inside my mind without stopping... Hammering of realism. We are in crisis and as an effect of a self-fulfilled prophecy it possibly continues for a...
Subprime crisis… The power of words
by Allegro 234 | Impactful Marketing, Innovative Culture
From the standpoint of branding, pay attention to the power of words ... As for the video, it has no waste.
The jam session II
by Cristian Saracco | Innovative Culture
Here we are again!... Julio and myself... [C] Generally, for what it's important to us, we opted for products and services with brands that tell us something. A story that, I insist (sorry), is relavant for us. [J] Every story needs a starting point, let's say an excuse to open up the dialogue. Every brand needs a footprint to deliver tiny but strong clues and flexible enough to let the story grow during its life (and yours). Do you remember crests and flags history?. They were created to...
Deep in our environment
by Cristian Saracco | Innovative Culture, Living Brands
Probably, one of the most challenging situations in our "NetWorld" is that both people and companies can be traditional, modern and/or postmodern, independently of geographical boundaries. Moreover, regarding specific situations, a person behaves different. Let's take as an example a young contemporary mother, who is also working, considering Ronald Inglehart's value map: As a mother she prioritizes values such as family, kids, health. A mix between traditional and modern values As a...