Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
It is key that the brand supports and synthesises the development of the business transformation process
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Purpose must be integrated into all aspects of how companies do business.
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?