It’s a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding
2024 Trends in Less Than Five Seconds
by Cristian Saracco | Living Brands
It’s that time of year when every third email contains the trends you need to look out for in 2024
The Future of Fashion, Food and Finance
by Cristian Saracco | Living Brands
What will the future of fashion, food and finance look like? A Medinge Group debate day
GDP and New Age Strategy
by Cristian Saracco | Living Brands
Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling
by Cristian Saracco | Living Brands
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Everyone Has a Purpose, Few Have a Conscience
by Cristian Saracco | Living Brands
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Positioning a Brand Driven by Current Business Demands
by Allegro 234 | Living Brands
It is key that the brand supports and synthesises the development of the business transformation process
Enough… Is Enough?
by Cristian Saracco | Living Brands
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
by Cristian Saracco | Living Brands
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?