It is key that the brand supports and synthesises the development of the business transformation process
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Purpose must be integrated into all aspects of how companies do business.
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations
Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of “why” the company exists
Correctly articulated, the purpose is a strong connection between legacy and aspirations, in which relationship time, emotional intensity, intimacy and reciprocity between organization and people are combined