It’s that time of year when every third email contains the trends you need to look out for in 2024
Post about Living Brands
The Future of Fashion, Food and Finance
What will the future of fashion, food and finance look like? A Medinge Group debate day
GDP and New Age Strategy
Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Everyone Has a Purpose, Few Have a Conscience
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Positioning a Brand Driven by Current Business Demands
It is key that the brand supports and synthesises the development of the business transformation process
Enough… Is Enough?
How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.
Meta-… Verse or Conscience?
How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?
Purpose Matters by What You Do, Not by What You Say
Purpose must be integrated into all aspects of how companies do business.