This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense
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Measuring Your Business and Brand Consciousness
First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness
How Business Can Do the Right Thing and Be Profitable
Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result...
New Space, Old Acquaintances
Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation
The Shoemaker’s Son Always Goes Barefoot
Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth
Allegro 234 Launches its New Corporate Video
This 50 second film is about transformation, growth and awareness through brands, people and experiences.
Allegro 234 Is One of the Founding Members of The Flow Collective
Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience
Allegro 234 Joins the Global Mural Consultant Network
Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.
Allegro 234 Honoured as “2017 Best for the World | Workers”
Allegro 234 was recognized for creating the most positive impact for its team based on an independent, comprehensive assessment administered by the non-profit B Lab
