Allegro 234 was recognized for creating the most positive impact for its team based on an independent, comprehensive assessment administered by the non-profit B Lab
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In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page
Over the past year Allegro 234 developed two pro-bono projects which we are proud of
Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013…
1,300 participants from 50 different countries
Spanish & English version
On Thursday 30 May, we attended a working breakfast in ESADE - Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the Spanish aware of the importance of Brand Spain? The answer is no, but perhaps more importantly, Do the Spanish understand the significance of Brand Spain / Country Brand / Made in Spain? And, do they understand the advantages of good international standing? First, let's look at what the term Country Brand means. Simply...
Different points of view, different discussed issues, different approaches… Same reality, same focus… Not in the brands, but in people, our values and a promising vision for the future.
What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?