What can we do at the Corporate University to build a brand experience that makes our employees recognise it as valuable?
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Think as a Corporate University | Branding point of view
The best companies to work for are in part because of their values. A company’s climate is half of its results. Learn to manage intangibles.
Allegro 234 in the spotlight of European Branding
Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco, Allegro 234 Founding partner, CEO, considered as a branding specialist, has been invited by "Communicate Magazine" as a judge for "Transform Awards 2011" This is the first time a branding consulting group based in Spain is part of the jury of this European Brand Award. Branding experts, communications...
2010 Coolest & Gaps Branding Survey | The Results
The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.
Branding | The European point of view | Presentation to EMBAs’ of the Nance College, Cleveland State University
On September 18th, I was invited to make a presentation to the future EMBA's of the Nance College of Business, Cleveland State University. This presentation talked about the differences and similarities between US and Europe regarding branding. Below, you'll find it! I know that without the verbal comments, parts of this presentation could be difficult to understand, however, the key points are enough clear (I hope!). If you have any question, do not hesitate to make a comment about it... I'll...
Apple, the 2009 coolest brand worldwide | Coolest & Gaps Branding Survey
With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the "Coolest & Gaps Branding Survey". This survey is the first in which the question about the coolest brand has been opened without a predetermined list [spontaneous, not induced]. Through various media and online blogs, the survey has achieved a high participation level 1,444 participants [valid answers]; 10% more than in 2008 Europe 45%, the Americas 45% and Asia 5% [47 countries]...
2009 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
Coolest & Gaps Results | Apple, the coolest brand experience
With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the "Coolest & Gaps Branding Survey" This survey is the first in which the question about the coolest brand has been opened without predetermined lists [spontaneous, not induced]. Through various media and online blogs, the survey has achieved a high participation level 1,314 participants Europe 55%, the Americas 40% and Asia 5% [39 countries] 70% of participants working in...
2008 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations