As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
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Envisage
A conceptual model that allowed the brand to become a strategic business platform, because its structure was aligned with the ambitions of the company
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
A scenario where brand and culture become one to grow your business
Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in a context of wider discussion.
For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations
Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of “why” the company exists
Correctly articulated, the purpose is a strong connection between legacy and aspirations, in which relationship time, emotional intensity, intimacy and reciprocity between organization and people are combined
If a brand is requested to fulfill with what it promises… and people fulfill that promise through their daily work, the company builds trust and increases its value.
Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known
