For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations
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Envisage
If a brand is requested to fulfill with what it promises… and people fulfill that promise through their daily work, the company builds trust and increases its value.
Only by understanding the patterns making up the essence of the brand itself can its abilities and potential be known
Constructing an aim, or owning a brand with a conscience requires leaders who can take this transformation forward.
From a brand-strategy perspective, it is also the ability to detect emerging patterns and help them to take shape that is the key to creating value and obtaining results in a world immersed in this process
To build a strong and long-lasting brand experience requires a personal conversation between people –regardless of their roles, and organisations.
Forget about the values that you have written on the wall of your boardroom and focus on those few that result in observable and measurable behaviours.
How to raise the profile of the arts and create value for the cultural ecosystem: public, artists, patrons and employees, from the brand point of view.
Institutionally, the brand is evolving from being a management tool to become a corporate catalyst of the highest level strategy
Allegro 234 will launch a new website in September 2015. It will be the most representative deliverable of its fluid strategic thinking process. The following paragraphs explain that process and how it will serve present and future clients
