Etiqueta: Tony ’s Chocolonely

Negocio Consciente: Hacer el bien no hace automáticamente que tu negocio sea más valioso. Pero pretender que sí lo destruirá.

Abstraction Ladder lets you nail unshakeable values at the top, tell a razor-sharp mission in the middle and tweak budgets down below

Ambidextrous Branding is the ability of a brand to remain firmly anchored in its identity while fluidly responding to change and disruption

It is key that the brand supports and synthesises the development of the business transformation process

In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page