{"id":242467,"date":"2021-09-06T16:49:19","date_gmt":"2021-09-06T14:49:19","guid":{"rendered":"https:\/\/allegro234.net\/?p=242467"},"modified":"2021-11-25T19:45:35","modified_gmt":"2021-11-25T18:45:35","slug":"reposicionamiento-de-la-empresa-allegro-234","status":"publish","type":"post","link":"https:\/\/allegro234.net\/es\/allegro-234-company-repositioning\/","title":{"rendered":"El hijo del zapatero siempre va descalzo"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Estamos orgullosos de presentar nuestra nueva identidad corporativa y nuestro nuevo sitio web, como s\u00edntesis de un agresivo reposicionamiento de la empresa. <\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Este desarrollo se ha basado en cuatro grandes cambios y se ha centrado en garantizar la transformaci\u00f3n y el crecimiento sostenibles de los negocios de nuestros clientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dar respuestas sencillas y profundas a trav\u00e9s de cuatro \u00e1reas de <a href=\"https:\/\/allegro234.net\/es\/soluciones\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones<\/a>: <ul><li><a href=\"https:\/\/allegro234.net\/es\/soluciones\/marcas-vivas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marcas vivas<\/a><\/li><li><a href=\"https:\/\/allegro234.net\/es\/soluciones\/cultura-innovadora\/\" target=\"_blank\" rel=\"noreferrer noopener\">Culturas innovadoras<\/a><\/li><li><a href=\"https:\/\/allegro234.net\/es\/soluciones\/marketing-de-impacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de impacto<\/a> <\/li><li><a href=\"https:\/\/allegro234.net\/es\/soluciones\/experiencias-conectadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experiencias conectadas<\/a><\/li><\/ul><\/li><li>A\u00f1adir nuevos miembros al equipo central y al <a href=\"https:\/\/allegro234.net\/es\/acerca-de-nosotros\/#the-flow-collective\" target=\"_blank\" rel=\"noreferrer noopener\">mejor equipo global<\/a> para tratar <a href=\"https:\/\/allegro234.net\/es\/empresas-con-conciencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">marcas con prop\u00f3sito y conciencia<\/a><\/li><li>Mezcla <a href=\"https:\/\/allegro234.net\/es\/experiencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">experiencia<\/a> en branding, marketing, customer journey y dise\u00f1o de servicios, entre otras pr\u00e1cticas clave<\/li><li>Ofrecer una gesti\u00f3n interina que demuestre que Allegro 234 puede ir al lado de sus clientes, tambi\u00e9n durante los procesos de aplicaci\u00f3n de sus recomendaciones<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las nuevas demandas de servicio de nuestros clientes apoyan estos cambios, en los que la clave es producir un beneficio real mediante soluciones eficaces: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e1s all\u00e1 de su denominaci\u00f3n t\u00e9cnica<\/li><li>Independientemente del tama\u00f1o de la empresa del cliente<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Allegro 234 proporciona a sus clientes una visi\u00f3n m\u00e1s orientada a los negocios, present\u00e1ndolos de forma sencilla, <a href=\"https:\/\/allegro234.net\/es\/casos-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">ejemplos de obras<\/a> que ha llevado a cabo con empresas e instituciones como Cosentino, Green Building Council, Komoneed, Obra del Padre Mario Pantaleo, Osborne, Repsol, Bodegas Torres, Trasbordo o Zenziya, entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cambios de dise\u00f1o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva expresi\u00f3n visual de la identidad corporativa de Allegro 234 se basa en dos ideas principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Rigor transmitido a trav\u00e9s de una imagen heredada de la Bauhaus<\/li><li>Creatividad y dinamismo mediante tipograf\u00eda estilizada y signos asociados a la musicalidad<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"420\" src=\"https:\/\/allegro234.net\/wp-content\/uploads\/2021\/09\/A234-Evolution-1200x420.png\" alt=\"\" class=\"wp-image-242472\" title=\"\" srcset=\"https:\/\/allegro234.net\/wp-content\/uploads\/2021\/09\/A234-Evolution-1200x420.png 1200w, https:\/\/allegro234.net\/wp-content\/uploads\/2021\/09\/A234-Evolution-300x105.png 300w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el nuevo sitio web est\u00e1 orientado a la C-Suite y se dise\u00f1\u00f3 como diferentes capas de detalle que: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tienen un contenido cada vez m\u00e1s profundo<\/li><li>Permitir que otros p\u00fablicos comprendan mejor el tipo de servicios y el enfoque que ofrece Allegro 234.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nuevo v\u00eddeo de 50\" para presentar Allegro 234<\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Allegro 234 | Consultores y Hacedores de la Transformaci\u00f3n\" src=\"https:\/\/player.vimeo.com\/video\/547868559?dnt=1&amp;app_id=122963&amp;h=bc78354e81\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a seguirnos en <a href=\"https:\/\/www.linkedin.com\/company\/allegro-234\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn<\/a> y\/o suscr\u00edbete a nuestro <a href=\"https:\/\/all234.typeform.com\/to\/f2E0lIW5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bolet\u00edn<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Allegro 234 ha hecho expl\u00edcito su trabajo de 18 a\u00f1os impulsado por la transformaci\u00f3n y el crecimiento sostenibles <\/p>","protected":false},"author":3,"featured_media":243236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>We are proud to present our new corporate identity and website, as a synthesis of an aggressive repositioning of the company. <\/p><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>This development has been based on four major changes and focused on ensuring the sustainable transformation and growth of our client\u2019s businesses:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Giving simple and deep answers through four areas of <a href=\"https:\/\/allegro234.net\/solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions<\/a>: <ul><li><a href=\"https:\/\/allegro234.net\/solutions\/living-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Living Brands<\/a><\/li><li><a href=\"https:\/\/allegro234.net\/solutions\/innovative-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innovative Cultures<\/a><\/li><li><a href=\"https:\/\/allegro234.net\/solutions\/impactful-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Impactful Marketing<\/a> <\/li><li><a href=\"https:\/\/allegro234.net\/solutions\/connected-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connected Experiences<\/a><\/li><\/ul><\/li><li>Adding new members to the core team and the <a href=\"https:\/\/allegro234.net\/about-us\/#the-flow-collective\" target=\"_blank\" rel=\"noreferrer noopener\">best global team<\/a> to deal with <a href=\"https:\/\/allegro234.net\/business-with-a-conscience\/\" target=\"_blank\" rel=\"noreferrer noopener\">brands with a purpose and conscience<\/a><\/li><li>Blending <a href=\"https:\/\/allegro234.net\/expertise\/\" target=\"_blank\" rel=\"noreferrer noopener\">expertise<\/a> on branding, marketing, customer journey and service design among other key practices<\/li><li>Offering interim management demonstrating that Allegro 234 can go side by side with its clients, also during the implementation processes of its recommendations<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These changes are supported by clients' new service demands, where the key is to produce a real benefit through effective solutions: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Beyond their technical denomination<\/li><li>Regardless of the size of the client's business<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Additionally, Allegro 234 provides its clients a more business-oriented vision by presenting in a simple way, <a href=\"https:\/\/allegro234.net\/cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">examples of works<\/a> it has carried out with companies and institutions such as Cosentino, Green Building Council, Komoneed, Obra del Padre Mario Pantaleo, Osborne, Repsol, Torres Winery, Trasbordo or Zenziya, among others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Design Changes<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The new visual expression of Allegro 234 corporate identity is based on two main ideas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Rigorousness conveyed through an image inherited from the Bauhaus<\/li><li>Creativity and dynamism through stylised typography and signs associated with musicality<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":242472,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/allegro234.net\/wp-content\/uploads\/2021\/09\/A234-Evolution-1200x420.png\" alt=\"\" class=\"wp-image-242472\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In addition, the new website is C-Suite oriented and was designed as different layers of detail that, on the one hand, are increasingly deeper in content and, on the other hand, allow other audiences to better understand the type of services and approach offered by Allegro 234.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>A New 50'' Video Introducing Allegro 234<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/547868559\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"align\":\"center\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/547868559\n<\/div><\/figure>\n<!-- \/wp:embed -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[546],"tags":[400,695,419,699,35,697,698,700,69,696,371,702,701,536],"class_list":["post-242467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-allegro-234-2","tag-allegro234","tag-brands-with-a-conscience","tag-connected-experiences","tag-cristian-saracco","tag-impactful-marketing","tag-innovative-culture","tag-jorge-cougnet","tag-julio-ferro","tag-living-brands","tag-roberta-larocca-2","tag-sebastian-gersbach","tag-silvina-bernachia","tag-the-flow-collective"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/242467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=242467"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/242467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/243236"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=242467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=242467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=242467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}