{"id":244376,"date":"2022-03-01T18:59:35","date_gmt":"2022-03-01T17:59:35","guid":{"rendered":"https:\/\/allegro234.net\/?p=244376"},"modified":"2022-03-01T19:28:28","modified_gmt":"2022-03-01T18:28:28","slug":"como-las-empresas-pueden-hacer-lo-correcto-y-ser-rentables","status":"publish","type":"post","link":"https:\/\/allegro234.net\/es\/how-business-can-do-the-right-thing-and-be-profitable\/","title":{"rendered":"C\u00f3mo las empresas pueden hacer lo correcto y ser rentables"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.14.8&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable<\/h2>\n<p><a href=\"https:\/\/medinge.org\" target=\"_blank\" rel=\"noopener nofollow\">Medinge Group<\/a> has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers.<\/p>\n<p>Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result of that research, with companies around the world engaged with social and environmental issues participating.<\/p>\n<blockquote>\n<p>We are proud to share this study led by Lauren Holmes and Nicholas Ind of the Medinge Group, a think tank to which we belong and whose purpose is to influence companies to become more humane and conscious in order to help humanity progress and prosper.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/allegro234.net\/wp-content\/uploads\/2022\/02\/220215_Medinge-BwaC_White-Paper.pdf\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/allegro234.net\/wp-content\/uploads\/2022\/03\/220215-BWAC-white-paper-707x1000.jpg\" width=\"707\" height=\"1000\" alt=\"\" class=\"wp-image-244380 aligncenter size-large\" title=\"\" srcset=\"https:\/\/allegro234.net\/wp-content\/uploads\/2022\/03\/220215-BWAC-white-paper-707x1000.jpg 707w, https:\/\/allegro234.net\/wp-content\/uploads\/2022\/03\/220215-BWAC-white-paper-233x330.jpg 233w, https:\/\/allegro234.net\/wp-content\/uploads\/2022\/03\/220215-BWAC-white-paper.jpg 840w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":244377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[546],"tags":[400,729,34,419,524,37,727,410,67,339,731,728,719,730],"class_list":["post-244376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-allegro-234-2","tag-auping","tag-branding","tag-brands-with-a-conscience","tag-business","tag-ikea","tag-lauren-holmes","tag-medinge-group","tag-nicholas-ind","tag-purpose","tag-richard-tang","tag-sap","tag-sdg","tag-zeng"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/244376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=244376"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/244376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/244377"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=244376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=244376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=244376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}