{"id":245043,"date":"2024-12-02T09:00:00","date_gmt":"2024-12-02T08:00:00","guid":{"rendered":"https:\/\/allegro234.net\/?p=245043"},"modified":"2024-12-31T11:23:03","modified_gmt":"2024-12-31T10:23:03","slug":"a234-recursos-de-inteligencia-artificial-de-marca","status":"publish","type":"post","link":"https:\/\/allegro234.net\/es\/a234-branding-artificial-intelligence-resources\/","title":{"rendered":"Allegro 234 presenta sus recursos de Inteligencia Artificial de Marca -AIR"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Tres a\u00f1os de I+D+i aplicada a la Inteligencia Artificial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tras casi tres a\u00f1os de investigaci\u00f3n, desarrollo e innovaci\u00f3n, Allegro 234 se enorgullece de presentar sus Recursos de Inteligencia Artificial -RAI- para construir estrategias de marca creativas orientadas al negocio. El desarrollo se ha basado en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analizar diversos enfoques, herramientas y aplicaciones de IA para seleccionar los que mejor se adapten a las necesidades de la empresa y la marca. <\/li>\n\n\n\n<li>Redise\u00f1ar los procesos de estrategia empresarial y de marca para que sean compatibles con las herramientas de IA. <\/li>\n\n\n\n<li>Introducir informaci\u00f3n seleccionada y refinada para mejorar los resultados proporcionados por estos sistemas. <\/li>\n\n\n\n<li>Establecer puntos de control para evitar fallos o sesgos en las plataformas de IA, como la \"alucinaci\u00f3n\". <\/li>\n\n\n\n<li>Garantizar resultados que permitan al equipo profesional desarrollar soluciones mejor alineadas con la transformaci\u00f3n y el crecimiento de las empresas clientes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema consta de seis motores de IA capaces de gestionar casi 300 fuentes de datos, proporcionando hasta 800 respuestas. Esta combinaci\u00f3n permite un trabajo de branding m\u00e1s exhaustivo y profundo que Allegro 234 realiza con sus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los beneficios de la Inteligencia Artificial en el Branding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El AIR de Allegro 234 mejora significativamente las soluciones creadas y propuestas por el equipo profesional de la empresa a sus clientes. Se analizan empresas, negocios y marcas, respondiendo con mayor eficacia a cuestiones como tendencias, entorno competitivo, finalidad, objetivos estrat\u00e9gicos, grupos de inter\u00e9s, posicionamiento aparente de la marca y personalidad, entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En todos ellos, hay dos aspectos clave del AIRE:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permite una lectura de la situaci\u00f3n de cada empresa, negocio y marca considerada <\/li>\n\n\n\n<li>Tambi\u00e9n permite comparar caracter\u00edsticas espec\u00edficas entre ellos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esto facilita la construcci\u00f3n de posibles reacciones de mercado, mapas competitivos, mapas de grupos de inter\u00e9s o bases para un posicionamiento de marca realmente diferencial y significativo, entre otras cosas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"El beneficio fundamental para los clientes de Allegro 234 ser\u00e1 que, a partir de las soluciones estrat\u00e9gicas propuestas, sus empresas estar\u00e1n mucho mejor preparadas para alcanzar nuevas cotas de crecimiento sano y sostenido.\" Cristi\u00e1n Saracco, Socio Fundador<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">La importancia de las personas y su nuevo papel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante se\u00f1alar que, en Allegro 234, este trabajo ha supuesto el reto de desaprender y reaprender nuevas t\u00e9cnicas. Esto permite no s\u00f3lo el uso de herramientas de Inteligencia Artificial, sino tambi\u00e9n una nueva forma de interpretar los resultados para construir estrategias m\u00e1s asociadas al negocio, m\u00e1s significativas, m\u00e1s distintivas y, sobre todo, m\u00e1s creativas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La esencia de todo este desarrollo ha sido y sigue siendo que, desde el principio, ha situado a las personas en el centro de la escena y ha considerado la IA como lo que realmente es: una herramienta que, aunque compleja, es s\u00f3lo eso.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a que nuestros profesionales se centran cada vez m\u00e1s en lo que importa, mediante el uso del AIRE, somos capaces de construir un andamiaje estrat\u00e9gico en torno a tu empresa, negocio y marca que va m\u00e1s all\u00e1 de lo que sol\u00edamos conseguir antes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creativamente \u00edntimo<\/li>\n\n\n\n<li>Significativo y diferenciador<\/li>\n\n\n\n<li>Convincente, fiable y con los pies en la tierra.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y, junto contigo, seremos capaces de superar retos intelectuales, desbloquear nuevas posibilidades creativas y dar forma a estrategias que impulsen el crecimiento y la transformaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gia Bellini, Directora de Allegro 234<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La presentaci\u00f3n de las herramientas no pasa desapercibida, ya que Allegro 234 ha decidido hacerlo a trav\u00e9s de un avatar hiperrealista, Gia Bellini, que aparece como Directora de la empresa. Gia, adem\u00e1s de tratar temas de Inteligencia Artificial, presentar\u00e1 diversos temas en los que trabaja Allegro 234 en v\u00eddeos de alrededor de un minuto cada uno.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/allegro234.net\/wp-content\/uploads\/2024\/12\/EN-241213_A234-GB-AI-Web.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Planes de crecimiento de la IA en Allegro 234 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los pr\u00f3ximos pasos de Allegro 234 pasan por continuar con sus procesos de branding, desarrollando nuevas herramientas que faciliten otras tareas realizadas por sus equipos de consultores y creativos, como mapas de an\u00e1lisis estrat\u00e9gico, an\u00e1lisis de color, aplicaciones de marca, dise\u00f1o de aplicaciones secundarias, etc.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Si lo deseas, tambi\u00e9n puedes leer nuestra <a href=\"https:\/\/allegro234.net\/es\/tendencias-de-la-inteligencia-artificial-a-la-creacion-de-marcas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tendencias y perspectivas de la Inteligencia Artificial<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Lanzamiento y oferta de pruebas piloto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esta fase de lanzamiento, Allegro 234 invita a las personas y empresas interesadas a utilizar estas sorprendentes herramientas de Inteligencia Artificla y a buscar v\u00edas de colaboraci\u00f3n y trabajo conjunto en algunos proyectos piloto.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">AIR by Allegro 234 son la mezcla equilibrada de Buenas Herramientas, Mejores Profesionales y Resultados Asombrosos.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inteligencia Artificial por Gia\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/mLHPHHxdV1I?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Por \u00faltimo, pero no menos importante, si lo deseas, tambi\u00e9n puedes ver nuestro <a href=\"https:\/\/www.youtube.com\/@Allegro234\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>P\u00edldoras de conocimiento<\/strong>, tambi\u00e9n en el Canal YouTube de Allegro 234<\/a>.<\/h5>","protected":false},"excerpt":{"rendered":"<p>Allegro 234 se enorgullece de presentar sus Recursos de Inteligencia Artificial AIR para construir estrategias de marca creativas impulsadas por el negocio<\/p>","protected":false},"author":3,"featured_media":245044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Three Years of R+D+i Applied on Artificial Intelligence<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>After nearly three years of research, development, and innovation, Allegro 234 proudly presents its AI Resources for building creative business-driven brand strategies. The development has been based on:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Analysing various approaches, tools, and AI applications to select those that best meet business and brand needs. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Redesigning business and brand strategy processes to be compatible with AI tools. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Introducing selected and refined information to enhance the results provided by these systems. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Establishing control points to prevent failures or biases in AI platforms, such as \"hallucination\". <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensuring results that enable the professional team to develop solutions better aligned with the transformation and growth of client companies.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The system comprises six AI engines capable of managing nearly 300 data sources, providing up to 800 responses. This combination allows for more comprehensive and in-depth branding work that Allegro 234 carries out with its clients.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">The Benefits of Artificial Intelligence in Branding<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Allegro 234's AI tools significantly enhance the solutions created and proposed by the firm's professional team to its clients. Companies, businesses, and brands are analysed, responding more effectively to issues such as trends, competitive environment, purpose, strategic objectives, stakeholders, apparent brand positioning, and personality, among others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>\"The fundamental benefit for Allegro 234's clients will be that, based on the proposed strategic solutions, their companies will be much better prepared to achieve new heights of healthy and sustained growth.\" Cristi\u00e1n Saracco, Founding Partner<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">The Importance of People and Their New Role<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It is important to note that at Allegro 234, this work has involved the challenge of unlearning and relearning new techniques. This allows not only the use of AI tools but also a new way of interpreting results to build strategies more closely associated with the business, more meaningful, more distinctive, and, above all, more creative.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key to all this development has been and continues to be that, from the outset, it has placed people at the centre of the scene and considered AI for what it truly is\u2014a tool that, although complex, is just that.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Gia Bellini, Principal of Allegro 234<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The presentation of the tools does not go unnoticed, as Allegro 234 has decided to do so through a hyper-realistic avatar, Gia Bellini, who appears as the Principal of the company. Gia, in addition to discussing AI, will present various topics Allegro 234 works on in videos of around one minute each.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:video {\"id\":244902,\"align\":\"center\"} -->\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/allegro234.net\/wp-content\/uploads\/2024\/12\/EN-241213_A234-GB-AI-Web.mp4\"><\/video><\/figure>\n<!-- \/wp:video -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">AI Growth Plans at Allegro 234 <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The next steps for Allegro 234 involve continuing with their branding processes, developing new tools that facilitate other tasks carried out by their teams of consultants and creatives, such as strategic analysis maps, colour analysis, brand applications, secondary application design, etc.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>If you wish, you can also read our Trends and Insights in AI<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Launch and Offering of Pilot Tests<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>At this launch stage, Allegro 234 invites interested individuals and companies to use these astonishing tools and seek ways of collaboration and joint work on some pilot projects.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>Allegro 234 Artificlal Intelligence Resources are the balanced blend of Good Tools, Better Professionals and Amazing Results.<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/mLHPHHxdV1I?si=m5JtltSdpu-ydWBy\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"align\":\"center\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/mLHPHHxdV1I?si=m5JtltSdpu-ydWBy\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\">Last but not least, if you wish, you can also watch our <a href=\"https:\/\/www.youtube.com\/@Allegro234\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Knowledge Pills<\/strong>, also on Allegro 234 YouTube Channel<\/a>.<\/h5>\n<!-- \/wp:heading -->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[546],"tags":[796,879,27,695,790,55,736,34,419,524,35,832,526,859,339,371,150,452],"class_list":["post-245043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-air-by-allegro-234","tag-allegro-234","tag-allegro234","tag-artificial-intelligence","tag-brand","tag-brand-strategy","tag-branding","tag-brands-with-a-conscience","tag-business","tag-cristian-saracco","tag-gia-bellini","tag-growth-2","tag-madrid","tag-purpose","tag-roberta-larocca-2","tag-spain","tag-transformation"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/245043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=245043"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/245043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/245044"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=245043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=245043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=245043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}