La investigaci\u00f3n de Ronald Inglehart comenz\u00f3 hace (casi) 20 a\u00f1os. En cierto modo, el resultado de esta investigaci\u00f3n sobre las actitudes era que, a medida que las sociedades se volv\u00edan pr\u00f3speras, pod\u00edan centrarse en valores \"post-materiales\".<\/p>\n
<\/span><\/p>\n Los mapas de valores culturales, que \u00e9l y su equipo desarrollaron, muestran d\u00f3nde se encuentra cada pa\u00eds en relaci\u00f3n con la autoridad y el bienestar relativo. Lo interesante es que durante los \u00faltimos a\u00f1os cada pa\u00eds cambi\u00f3 dr\u00e1sticamente de una posici\u00f3n a otra.<\/p>\n Parece que las agendas de valores de las personas est\u00e1n cambiando. Es plausible que los valores m\u00e1s asociados a la autoexpresi\u00f3n est\u00e9n cobrando importancia (suena l\u00f3gico si aceptamos que estamos pasando de una sociedad estructural a una sociedad en red - Zygmunt Bauman (2007): Tiempos L\u00edquidos \/ Modus Vivendi).<\/p>\n Si es as\u00ed, pensando en la experiencia de marca, parece que elegimos una marca (frente a otras) porque compartimos valores a trav\u00e9s de nuestros comportamientos (los de las personas y los de la empresa). Profundizando, no importa el tama\u00f1o de la empresa, cada una tiene su agenda de valores y los clientes, empleados y accionistas son personas que deber\u00edan pertenecer a la misma tribu.<\/p>","protected":false},"excerpt":{"rendered":" Ronald Inglehart’s research began (almost)\u00a020 years ago. In certain way, the upshot of this attitude research was that as societies grew prosperous, they were able to focus on “post-material” values. The cultural value maps, that\u00a0he and his team developed, show where each country is in terms of relation to authority and relative well-being. The interesting […]<\/p>\n","protected":false},"author":2,"featured_media":5534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[548],"tags":[54,55,34,56,35,57,58],"class_list":["post-4671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-audiences","tag-brand","tag-branding","tag-christian-welzel","tag-cristian-saracco","tag-cultural-map","tag-ronald-inglehart"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/5534"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}