{"id":4676,"date":"2008-03-29T13:13:00","date_gmt":"2008-03-29T12:13:00","guid":{"rendered":"https:\/\/allegro234.net\/the-eco-trivialization\/"},"modified":"2026-06-26T21:28:47","modified_gmt":"2026-06-26T19:28:47","slug":"la-trivializacion-ecologica","status":"publish","type":"post","link":"https:\/\/allegro234.net\/es\/the-eco-trivialization\/","title":{"rendered":"La eco-trivializaci\u00f3n"},"content":{"rendered":"<p dir=\"ltr\">La ecolog\u00eda es un valor postmoderno asociado al bienestar. D\u00eda tras d\u00eda este valor se vuelve m\u00e1s importante y relevante para la mayor\u00eda de nosotros.<\/p>\n<p dir=\"ltr\">La situaci\u00f3n es que durante los \u00faltimos meses, la publicidad de los coches -casi todos- ha empezado a comunicar respeto por el medio ambiente bas\u00e1ndose en nuevos \"ecomotores\" (ver\u00e1s diferentes nombres para el mismo tipo de beneficio funcional).<\/p>\n<div>\n<div><object data=\"http:\/\/www.youtube.com\/v\/SBsEdPPobc0&amp;hl=en\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\"><param name=\"wmode\" value=\"transparent\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/SBsEdPPobc0&amp;hl=en\" \/><\/object><\/div>\n<div>La verdad es que siguen contaminando, menos que antes (que tambi\u00e9n es verdad), pero siguen.<\/div>\n<\/div>\n<p dir=\"ltr\">La cuesti\u00f3n clave aqu\u00ed es que la utilizaci\u00f3n de la palabra \"ecolog\u00eda\" se est\u00e1 masificando de tal forma que corre el riesgo de trivializarse... Si esto ocurre, la reputaci\u00f3n de las empresas se ver\u00eda gravemente da\u00f1ada... As\u00ed como sus identidades de marca.<\/p>\n<p dir=\"ltr\">Si es as\u00ed, \u00bfa qui\u00e9n creer? \u00bfEn qu\u00e9 creer? \u00bfQu\u00e9 hacer?<\/p>","protected":false},"excerpt":{"rendered":"<p>The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us. The situation is that during recent months, cars advertising -almost all of them, has begun to communicate respect for the environment based on new &#8220;eco-engines&#8221; (you will see different names for the same kind [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[548],"tags":[34,76,77,78],"class_list":["post-4676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-eco","tag-green-washing","tag-postmodernism"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=4676"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/5675"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=4676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=4676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=4676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}