{"id":4685,"date":"2008-05-08T12:33:00","date_gmt":"2008-05-08T10:33:00","guid":{"rendered":"https:\/\/allegro234.net\/eco-branding-more-than-chic\/"},"modified":"2008-05-08T12:33:00","modified_gmt":"2008-05-08T10:33:00","slug":"eco-branding-mas-que-chic","status":"publish","type":"post","link":"https:\/\/allegro234.net\/es\/eco-branding-more-than-chic\/","title":{"rendered":"Eco-Branding... \u00a1M\u00e1s que chic!..."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/s3.amazonaws.com\/webjam-upload\/eco-iconic___d462bb7b84624c0bba08dde8061638d5(317x406)(@0x300).jpg\" alt=\"eco ic\u00f3nico\" height=\"300\" align=\"center\" border=\"0\" title=\"\"><\/p>\n<div>Como podemos leer en <a title=\"Observaci\u00f3n de tendencias\" href=\"http:\/\/www.trendwatching.com\" target=\"_blank\" rel=\"noopener nofollow\">Observaci\u00f3n de tendencias<\/a>En los \u00faltimos a\u00f1os, hemos pasado de lo eco-feo (alternativas feas, caras y de bajo rendimiento a los productos y servicios brillantes de la \"esfera tradicional\") a lo eco-chic (cosas ecol\u00f3gicas que realmente parecen tan bonitas y geniales como la versi\u00f3n menos responsable).<\/div>\n<div><\/div>\n<div>\n<div><img decoding=\"async\" class=\"alignright\" src=\"http:\/\/s3.amazonaws.com\/webjam-upload\/eco-iconic 3___4388ad72e17a49c1ab0089c3c11e9b9d(307x284)(@0x300).jpg\" alt=\"eco iconic 3\" height=\"300\" border=\"0\" title=\"\"><\/div>\n<\/div>\n<div><\/div>\n<div>Ahora parece que pasamos a una nueva etapa... a la eco-ic\u00f3nica: \"Bienes y servicios que lucen un dise\u00f1o y unos marcadores audaces e ic\u00f3nicos, que ayudan a sus propietarios conscientes de la ecolog\u00eda a exhibir visiblemente sus credenciales ecol\u00f3gicas ante sus iguales\".<\/div>\n<div><\/div>\n<div>\n<div><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/s3.amazonaws.com\/webjam-upload\/eco-iconic 4___f5652352167c4d9f97cf82c78868578c(731x1024)(@0x500).jpg\" alt=\"eco iconic 4\" height=\"500\" border=\"0\" title=\"\"><\/div>\n<\/div>\n<div><\/div>\n<div>As\u00ed pues, parece que ha llegado la hora del branding... No es s\u00f3lo una cuesti\u00f3n de chic, ic\u00f3nico y\/o lo que sea... La tribu ecol\u00f3gica, en cierto modo posmoderna, busca no s\u00f3lo productos de moda. No queda ninguna experiencia de marca por ah\u00ed que no haya visto destrozados sus mensajes cuidadosamente guionizados, cuando no expuestos por incoherencias o promesas incumplidas...<\/div>\n<div><\/div>\n<div>La experiencia se construye sobre comportamientos honestos... \u00a1Las empresas tienen que pensar, decir y actuar de forma coherente!...<\/div>\n<div><\/div>\n<div>Cuidado con los clientes... \u00a1Estamos mirando, estamos diciendo, somos sus mejores cr\u00edticos!<\/div>","protected":false},"excerpt":{"rendered":"<p>As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny &#8216;traditional sphere&#8217; products and services) to eco-chic (eco-friendly stuff that actually looks as nice and cool as the less responsible version). Now it looks like\u00a0we are moving\u00a0to a new stage&#8230;\u00a0to\u00a0eco-iconic: &#8220;Goods and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[548],"tags":[114,34,76,78,115,113,116],"class_list":["post-4685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-authenticity","tag-branding","tag-eco","tag-postmodernism","tag-promise","tag-trends","tag-trendwatching"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=4685"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/5655"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=4685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=4685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=4685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}