{"id":4773,"date":"2010-03-10T17:24:00","date_gmt":"2010-03-10T16:24:00","guid":{"rendered":"https:\/\/allegro234.net\/the-tendentious-dr-utterson-luxurious-trend-branding-chapter-7\/"},"modified":"2010-03-10T17:24:00","modified_gmt":"2010-03-10T16:24:00","slug":"el-tendencioso-dr-utterson-lujoso-trend-branding-capitulo-7","status":"publish","type":"post","link":"https:\/\/allegro234.net\/es\/the-tendentious-dr-utterson-luxurious-trend-branding-chapter-7\/","title":{"rendered":"El tendencioso Dr. Utterson | Tendencia al \"lujo\" y la marca | Cap\u00edtulo 7"},"content":{"rendered":"<p>Las cosas han cambiado... La definici\u00f3n tradicional de lujo est\u00e1 perdiendo contenido. El lujo ser\u00e1 lo que t\u00fa quieras que sea.<\/p>\n<p>El lujo, en cierto modo, est\u00e1 relacionado con los recursos escasos, y se est\u00e1n convirtiendo en una cuesti\u00f3n individual, especialmente, si la persona est\u00e1 desesperada por ser diferente y \u00fanica. \u00bfTe parece algo extra\u00f1o?<\/p>\n<p>Ahora hay infinitas formas de ser \u00fanico. Los d\u00edas de mejor, m\u00e1s caro y m\u00e1s grande pertenecen al pasado. As\u00ed que el concepto ha cambiado \ud83d\ude42 .<\/p>\n<h3>Tendencia #7: Lujoso<\/h3>\n<p>La clave no est\u00e1 en descubrir lo que ahora es lujoso, sino en definirlo y\/o crearlo.<\/p>\n<p>Se trata de prestar atenci\u00f3n a la forma en que las personas de sus distintas tribus muestran sus atributos de estatus.<\/p>\n<p>Recordando <a title=\"Cap\u00edtulo 1 del Dr. Utterson\" href=\"http:\/\/www.brand30.net\/$the_semantic_blog\/2010\/01\/28\/the_tendentious_dr_utterson_is_back__chapter_1\" target=\"_blank\" rel=\"noopener nofollow\">Tendencia #1<\/a> \"\"Estatus y Reconocimiento, algunos desencadenantes podr\u00edan ser:<\/p>\n<ul>\n<li>Verde, ecol\u00f3gico, sostenible...<\/li>\n<li>Intercambio de informaci\u00f3n y experiencias<\/li>\n<li>Dominio en algo<\/li>\n<li>Imagen en l\u00ednea<\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">Reto #7: Crear una experiencia \u00fanica<\/h3>\n<p>El reto es sencillo de describir y dif\u00edcil de poner en pr\u00e1ctica (se necesita un buen cerebro): Crea, dise\u00f1a y lanza algo diferente, sabiendo que est\u00e1s brindando con champ\u00e1n en la cubierta del Titanic.<\/p>\n<p>El \"nivel de lujo\" actual descender\u00e1 en la pir\u00e1mide de Maslow hasta el \"nivel de necesidad\" de las generaciones futuras.<\/p>\n<p>Interesante... Informe especial del Financial Times: <a title=\"Informe especial de FT\" href=\"http:\/\/media.ft.com\/cms\/8747a9bc-5707-11de-9a1c-00144feabdc0.pdf\" target=\"_blank\" rel=\"noopener nofollow\">El negocio del lujo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Things have changed&#8230; The traditional definition of luxury is losing content. Luxury will be whatever you want it to be. Luxury, in a certain way, is related to scarce resources, and they are becoming an individual issue, specially, if the person is desperate to be different and unique. Does this sound like something strange? Now, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[550],"tags":[34,44,242,113],"class_list":["post-4773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-experiences","tag-branding","tag-identity","tag-luxury","tag-trends"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=4773"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/posts\/4773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/5504"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=4773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/categories?post=4773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/tags?post=4773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}