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Impact Hub needed to measure the state of its brand.<\/p>\n
In addition, it was also essential to:<\/p>\n
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A first model was developed based on information available in Impact Hub plus existing public information from its competitive environment.<\/p>\n
From this it was sought to:<\/p>\n
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\nThe major benefit for Impact Hub of carrying out this project was having a tool which allows to take more objective decisions related to branding, marketing and communication actions.<\/p>\n<\/blockquote>\n
The process made it possible to obtain:<\/p>\n
\n
- Competitive map<\/li>\n
- Customer segmentation<\/li>\n
- Customer-brand-needs relationship map<\/li>\n
- Systematised brand measurement and decision making model<\/li>\n
- Knowledge of brand’s current performance status<\/li>\n
- Business rationale behind the adopted model<\/li>\n
- Forthcoming information needed to complete the model<\/li>\n<\/ul>\n
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Related Cases<\/h4>\n
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