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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1800px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”300ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
Reinforce and revitalise the Montecillo brand by working both conceptually and creatively, seeking to increase its levels of differentiation and relevance.<\/p>\n
To this end, the following was considered:<\/p>\n
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Work at both corporate and product levels, ensuring in both cases that the brand is aligned with the company’s strategy.<\/p>\n
Adjust brand archetype ensuring what the winery aspires to, however, within a framework of realism, authenticity and applicability of the concept.<\/p>\n
Use a co-creative process to define and develop:<\/p>\n
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\nThe most important result of this project was to enhance the value of the Montecillo cellar, which needs to compete with others in order to enter the various global wine tourism circuits.<\/p>\n<\/blockquote>\n
The general concept:<\/p>\n
\n
- Concept adjustment<\/li>\n
- Development of the experience<\/li>\n
- Role of the storyteller<\/li>\n
- Keys to the story<\/li>\n<\/ul>\n
The winery experience:<\/p>\n
\n
- Pace: transition, momentum and destination<\/li>\n
- Hotspots<\/li>\n
- Cellar Tour -Live barrels, Interactive bottle rack, Sea of bottles, Shop and tasting, Cellar Exclusive<\/li>\n
- Deployment and investment<\/li>\n<\/ul>\n
Contents:<\/p>\n
\n
- Description, contents and scripts<\/li>\n
- Audiovisual proposal -Teaser, Corporate, Tour, Mapping<\/li>\n
- Treatment and advancement of contents -Image, Voiceover<\/li>\n<\/ul>\n
The story that is built:<\/p>\n
\n
- Montecillo, the explorer navigateur<\/em><\/li>\n
- The wine<\/li>\n
- The Winery<\/li>\n<\/ul>\n
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Related Cases<\/h4>\n
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