[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(77,77,90,0.51) 0%|rgba(0,0,0,0) 23%” background_color_gradient_start=”rgba(77,77,90,0.51)” background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_end_position=”23%” background_image=”https:\/\/allegro234.net\/wp-content\/uploads\/2021\/08\/IMG_1600-scaled.jpg” parallax=”on” min_height=”600px” height=”60vh” custom_padding=”||0px||false|false” animation_style=”slide” animation_direction=”top” animation_duration_tablet=”” animation_duration_phone=”” animation_duration_last_edited=”on|desktop” custom_css_main_element=”vertical-align:bottom;||display:flex;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_left” position_origin_r=”bottom_left” vertical_offset=”10%” horizontal_offset=”10%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/allegro234.net\/wp-content\/uploads\/2021\/08\/OPM-logo-negativo.png” title_text=”OPM logo negativo” _builder_version=”4.16″ _module_preset=”default” width=”200px” width_phone=”200px” width_last_edited=”off|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”intro” module_id=”our-solutions” _builder_version=”4.16″ _module_preset=”default” background_color=”#E9E7E5″ background_color_gradient_direction=”90deg” min_height=”700px” custom_margin=”||||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”scroll-snap-align: start;||scroll-snap-stop: normal;” border_color_top=”#7026FF” border_color_bottom=”#2E3191″ collapsed=”off” global_colors_info=”{}” height__hover_enabled=”off|desktop”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1800px” custom_margin=”||10px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.2em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” width=”80%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” animation_direction=”bottom” scroll_blur=”0|20|50|100|10|0|0″ border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1800px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”300ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
For more than 50 years, the Obra del Padre Mario -OPM, has been providing different services and social actions, initially conceived and developed by its founder, Presbyter Jos\u00e9 Mario Pantaleo, together with a group of fantastic people.<\/p>\n
OPM’s social action is characterised by the coverage of basic, physical, psychological and social needs of the inhabitants of Gonz\u00e1lez Cat\u00e1n, Province of Buenos Aires, Argentina.<\/p>\n
It offers the community the possibility of reaching its full development, supporting it with a tailor-made offer for the different social contingencies that a person or a family may face throughout their whole life.<\/p>\n
Since 1993, it is the only NGO declared of National Interest by the Presidency of Argentina.<\/p>\n
For various reasons, during the last few years, the OPM lost its awareness and high esteem.<\/p>\n
This led to certain demands that can be summarised as follows:<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”800ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
Conceptually, together with members of the OPM, a series of actions were carried out to:<\/p>\n
Due to the pandemic we proposed to change our priorities to OPM and take over as interim management – probono project, the brand activation and the execution of the marketing, communication and fundraising plan.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”1300ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
\nDue to the extraordinary situation generated by the Covid-19 pandemic, once the conceptual stage of the brand strategy was completed, we took on the executive responsibility for the day-to-day management of OPM’s Marketing, Communication and Fundraising areas.<\/p>\n<\/blockquote>\n
During the conceptual stage, we delivered:<\/p>\n
\n
- A clear segmentation of key audiences<\/li>\n
- Alignment of and between institutional and brand concepts\n
\n
- Internally to Mario Pantaleo’s legacy, and to the institution’s present and aspirations.<\/li>\n
- Externally to specific trends that may affect the institution’s future as a world-class NGO<\/li>\n<\/ul>\n<\/li>\n
- Development of a new personality -OPM didn’t have one, and the future communication tones and maners<\/li>\n<\/ul>\n
During the last few years, our day-to-day management activities included:<\/p>\n
\n
- Development and execution of a detailed Marketing and Communication plan -at institutional and area level, offline and online<\/li>\n
- Ideation, design and deployment of marketing material -including new products and services, PR activities, advertising material, etc.<\/li>\n
- Development of specific content – magazines, memoirs, books, etc.<\/li>\n
- Elaboration of fundraising and award presentations<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dipl_masonry_gallery image_ids=”240380,240383,240378,240382,240379,240381,240377,240376,240388,240389,240386″ number_of_columns=”3″ image_size=”large” show_caption=”on” enable_lightbox=”on” enable_overlay=”on” overlay_icon=”.||divi||400″ overlay_icon_color=”#F8991D” overlay_color=”rgba(255,68,56,0.5)” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dipl_masonry_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||30px||false|false” global_module=”240425″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”Prompt Extra Light||||||||” header_3_text_color=”#ffffff” header_3_font_size=”1.6em” header_3_line_height=”1.2em” header_4_font=”Prompt||||||||” max_width=”1200px” global_colors_info=”{}”]<\/p>\n
Related Cases<\/h4>\n
[\/et_pb_text][brbl_post_grid post_type=”project” order_by=”rand” post_count=”3″ include_posts=”236519,236795, 241149″ exclude_posts=”236742, 240367, 236765, 235944, 236813, 241163, 236838, 236306, 241115, 241133, 236893, 236871, 241075, 241093, 241058, 241041, 241007″ post_padding=”|0px|0px|0px|false|false” img_hover_style=”zoon_in” title_spacing_bottom=”5px” excerpt_spacing_top=”0px” category_bg=”#8C8C8C” layout=”layout1″ column_gap_x=”15px” column_gap_y=”15px” thumb_size=”medium” content_length=”50″ show_author=”off” show_date=”off” post_bg_color=”#4D4D5A” content_bg_color=”RGBA(0,0,0,0)” column_count_tablet=”2″ column_count_phone=”1″ column_count_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” title_font=”Prompt||||||||” title_text_color=”#ffffff” title_font_size=”1.4em” excerpt_font=”||||||||” excerpt_text_color=”#ffffff” excerpt_font_size=”0.8em” excerpt_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” title_text_shadow_style=”preset1″ title_text_shadow_vertical_length=”0.05em” title_text_shadow_blur_strength=”0.18em” border_radii_post=”on|5px|5px|5px|5px” border_width_all_content=”0px” box_shadow_style_post=”preset1″ box_shadow_blur_post=”20px” box_shadow_color_post=”rgba(0,0,0,0.2)” global_colors_info=”{}”][\/brbl_post_grid][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Want to talk?” module_id=”our-thinking” _builder_version=”4.16″ _module_preset=”default” background_color=”#DBD7D4″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#ff4438 40%|#f8991d 100%” background_color_gradient_start=”#ff4438″ background_color_gradient_start_position=”40%” background_color_gradient_end=”#f8991d” min_height=”304.1px” custom_margin=”||0px||false|false” custom_padding=”||||true|false” background_color_gradient_stops_tablet=”#ff4438 40%|#f8991d 100%” background_color_gradient_stops_phone=”#ff4438 40%|#f8991d 100%” custom_css_main_element=”\t” border_color_bottom=”#ffffff” global_module=”242116″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{%22gcid-fad3eb2a-cd8d-4991-8b22-e6e5d710c5df%22:%91%93,%22gcid-53c80530-9853-4213-bf4a-712b5ca405a1%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_margin=”||0px||false|false” custom_padding=”0px||30px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” global_colors_info=”{}”][et_pb_cta title=”Want to Talk?” button_url=”https:\/\/all234.typeform.com\/to\/ctxqcC1G” url_new_window=”on” button_text=”Yes, I’d love to!” _builder_version=”4.16″ _module_preset=”877b9edd-68c6-4da6-9a55-1d7fdb03d16e” header_font=”Prompt|500|||||||” background_color=”RGBA(0,0,0,0)” custom_button=”on” button_text_color=”#FF4438″ button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”9px” box_shadow_style_button=”preset1″ box_shadow_blur_button=”12px” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”110%|110%” box_shadow_blur_button__hover_enabled=”on|hover” box_shadow_blur_button__hover=”30px” box_shadow_spread_button__hover_enabled=”off|hover” box_shadow_spread_button__hover=”-4px”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Desde reposicionar la marca de la ONG hasta gestionar sus \u00e1reas de Comunicaci\u00f3n y Captaci\u00f3n de Fondos.<\/p>","protected":false},"author":3,"featured_media":240368,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[567,569,628],"project_tag":[636,635,633,637,577,638,634,631,632],"class_list":["post-240367","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-connected-experiences","project_category-impactful-marketing","project_category-pro-bono","project_tag-argentina","project_tag-buenos-aires","project_tag-digital","project_tag-fundraising","project_tag-interim-management","project_tag-ngo","project_tag-online","project_tag-padre-mario","project_tag-padre-mario-pantaleo"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project\/240367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=240367"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project\/240367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/240368"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=240367"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project_category?post=240367"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project_tag?post=240367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}