{"id":241007,"date":"2016-08-23T13:26:04","date_gmt":"2016-08-23T11:26:04","guid":{"rendered":"https:\/\/allegro234.net\/?post_type=project&#038;p=241007"},"modified":"2022-05-27T11:43:27","modified_gmt":"2022-05-27T09:43:27","slug":"acerta","status":"publish","type":"project","link":"https:\/\/allegro234.net\/es\/project\/acerta\/","title":{"rendered":"Acerta"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(77,77,90,0.51) 0%|rgba(0,0,0,0) 23%&#8221; background_color_gradient_start=&#8221;rgba(77,77,90,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_end_position=&#8221;23%&#8221; background_image=&#8221;https:\/\/allegro234.net\/wp-content\/uploads\/2021\/08\/acerta_building-1.jpg&#8221; parallax=&#8221;on&#8221; min_height=&#8221;600px&#8221; height=&#8221;60vh&#8221; filter_brightness=&#8221;90%&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_duration_tablet=&#8221;&#8221; animation_duration_phone=&#8221;&#8221; animation_duration_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;50px&#8221; horizontal_offset_tablet=&#8221;&#8221; horizontal_offset_phone=&#8221;&#8221; horizontal_offset_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/allegro234.net\/wp-content\/uploads\/2021\/08\/acerta-6.jpg&#8221; title_text=&#8221;acerta 6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;30px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;intro&#8221; module_id=&#8221;our-solutions&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E9E7E5&#8243; background_color_gradient_direction=&#8221;90deg&#8221; min_height=&#8221;700px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; custom_css_main_element=&#8221;scroll-snap-align: start;||scroll-snap-stop: normal;&#8221; border_color_top=&#8221;#7026FF&#8221; border_color_bottom=&#8221;#2E3191&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; height__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1800px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; header_2_font=&#8221;Prompt|700|||||||&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#FF4438&#8243; header_3_font_size=&#8221;1.8em&#8221; header_3_line_height=&#8221;1.2em&#8221; width=&#8221;80%&#8221; animation_direction=&#8221;bottom&#8221; scroll_blur=&#8221;0|20|50|100|10|0|0&#8243; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_color_all=&#8221;#DBD7D4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Acerta<\/h2>\n<h3 class=\"et_pb_module_header\">A brand that starts to build its story\u00a0<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1800px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1500ms&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-out&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;Prompt|700|||||||&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#FF4438&#8243; header_3_font_size=&#8221;1.8em&#8221; header_3_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; animation_direction=&#8221;bottom&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_color_all=&#8221;#DBD7D4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The Challenge<\/h4>\n<blockquote>\n<p>Branding for a management buy-out.<\/p>\n<\/blockquote>\n<p>Accompany the former CEO of Heery Espa\u00f1a with the management buy-out of this project management company.<\/p>\n<ul>\n<li>Become a successful local player in an industry dominated by global companies<\/li>\n<li>Associate the brand with the main characteristic that sets the company&#8217;s management team apart<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1500ms&#8221; animation_delay=&#8221;800ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-out&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;Prompt|700|||||||&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#FF4438&#8243; header_3_font_size=&#8221;1.8em&#8221; header_3_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; animation_direction=&#8221;bottom&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_color_all=&#8221;#DBD7D4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Our Answer<\/h4>\n<p>From defining the business model to creating a new verbal and visual expression.<\/p>\n<ul>\n<li>Business model and idea rollout -financial aim<\/li>\n<li>Positioning<\/li>\n<li>Personality, tones and means<\/li>\n<li>Naming and other verbal expressions<\/li>\n<li>Brand design and its basic applications<\/li>\n<li>Online look &amp; feel<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1500ms&#8221; animation_delay=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_speed_curve=&#8221;ease-out&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;Prompt|700|||||||&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#FF4438&#8243; header_3_font_size=&#8221;1.8em&#8221; header_3_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; animation_direction=&#8221;bottom&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_color_all=&#8221;#DBD7D4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The Results<\/h4>\n<blockquote>\n<p>A new brand that expresses a new promise, showing the previous experience of its management team.<\/p>\n<\/blockquote>\n<p>The Acerta brand has:<\/p>\n<ul>\n<li>Generated confidence based on its previous professional background<\/li>\n<li>Assured differentiation showing a local response with a global perspective<\/li>\n<li>Allowed the business to grow opening international branches<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipl_masonry_gallery image_ids=&#8221;241019,241018,241017,241016,241014,241009,241010,241011,241013,241008&#8243; image_size=&#8221;large&#8221; show_caption=&#8221;on&#8221; enable_lightbox=&#8221;on&#8221; 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admin_label=&#8221;Want to talk?&#8221; module_id=&#8221;our-thinking&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#DBD7D4&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#ff4438 40%|#f8991d 100%&#8221; background_color_gradient_start=&#8221;#ff4438&#8243; background_color_gradient_start_position=&#8221;40%&#8221; background_color_gradient_end=&#8221;#f8991d&#8221; min_height=&#8221;304.1px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||true|false&#8221; background_color_gradient_stops_tablet=&#8221;#ff4438 40%|#f8991d 100%&#8221; background_color_gradient_stops_phone=&#8221;#ff4438 40%|#f8991d 100%&#8221; custom_css_main_element=&#8221;\t&#8221; border_color_bottom=&#8221;#ffffff&#8221; global_module=&#8221;242116&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; 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Accompany the former CEO of Heery Espa\u00f1a with the management buy-out of this project management company. Become a successful local player in an industry dominated by global companies Associate the brand with the main characteristic that sets the company&#8217;s management [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":241016,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[568],"project_tag":[639,640,607,642,641,578],"class_list":["post-241007","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-living-brands","project_tag-acerta","project_tag-branding","project_tag-madrid","project_tag-naming","project_tag-project-management","project_tag-spain"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project\/241007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=241007"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project\/241007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/241016"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=241007"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project_category?post=241007"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project_tag?post=241007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}