[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(77,77,90,0.51) 0%|rgba(0,0,0,0) 23%” background_color_gradient_start=”rgba(77,77,90,0.51)” background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_end_position=”23%” background_image=”https:\/\/allegro234.net\/wp-content\/uploads\/2021\/08\/Lagomarsino.002.jpeg” parallax=”on” min_height=”600px” height=”60vh” filter_brightness=”90%” animation_style=”slide” animation_direction=”top” animation_duration_tablet=”” animation_duration_phone=”” animation_duration_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” vertical_offset=”50px” position_origin_a_tablet=”” position_origin_a_phone=”top_center” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”top_left” position_origin_r_last_edited=”on|phone” positioning_tablet=”” positioning_phone=”absolute” positioning_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/allegro234.net\/wp-content\/uploads\/2021\/08\/Lagomarsino.001.jpeg” title_text=”Lagomarsino.001″ _builder_version=”4.16″ _module_preset=”default” width=”300px” width_tablet=”” width_phone=”250px” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”30px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”intro” module_id=”our-solutions” _builder_version=”4.16″ _module_preset=”default” background_color=”#E9E7E5″ background_color_gradient_direction=”90deg” min_height=”700px” custom_margin=”||||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”scroll-snap-align: start;||scroll-snap-stop: normal;” border_color_top=”#7026FF” border_color_bottom=”#2E3191″ collapsed=”off” global_colors_info=”{}” height__hover_enabled=”off|desktop”][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1800px” custom_margin=”||10px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” width=”80%” animation_direction=”bottom” scroll_blur=”0|20|50|100|10|0|0″ border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1800px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”300ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
\nRepositioning and brand extension.<\/p>\n<\/blockquote>\n
Making the best hats in Argentina for 120 years, Lagomarsino needed to provide its brand with greater elasticity, definition and modernity.<\/p>\n
\n
- Define the brand’s essential attributes to bring them across to the attire<\/li>\n
- Give better shape to an inconsistent visual identity and prepare it for the digital world<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”800ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
Our Answer<\/h4>\n
A concept which defines attire and captures an unexplored position in the market: \u201cCountry Haute-Couture\u201d.<\/em><\/p>\n
\n
- The new logo is made up of a symbol to indicate the brand’s origin and its founding date to celebrate its 120 years of business<\/li>\n
- The repositioning allows the brand to use criteria that develops novelty and proposes innovation<\/li>\n
- The identity was created with the digital world in mind, with a clear website design and an attractive catalogue<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1500ms” animation_delay=”1300ms” animation_intensity_slide=”10%” animation_speed_curve=”ease-out” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#FF4438″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” background_enable_color=”off” animation_direction=”bottom” border_radii=”on|8px|8px|8px|8px” border_color_all=”#DBD7D4″ global_colors_info=”{}”]<\/p>\n
The Results<\/h4>\n
A brand that instils pride due to its quality and validity<\/p>\n
\n
- A simple and powerful identity that goes for quality in everything it does<\/li>\n
- A presence that renews the brand and presents it to new audiences<\/li>\n
- Positioning that takes the company to a new level<\/li>\n<\/ul>\n
*By Julio Ferro<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dipl_masonry_gallery image_ids=”241123,241122,241121,241120,241119,241118″ number_of_columns=”3″ image_size=”large” show_caption=”on” enable_lightbox=”on” enable_overlay=”on” overlay_icon=”.||divi||400″ overlay_icon_color=”#F8991D” overlay_color=”rgba(255,68,56,0.5)” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dipl_masonry_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||30px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Prompt|700|||||||” header_2_letter_spacing=”2px” header_2_line_height=”1.4em” header_3_font=”Prompt Extra Light||||||||” header_3_text_color=”#ffffff” header_3_font_size=”1.6em” header_3_line_height=”1.2em” header_4_font=”Prompt||||||||” max_width=”1200px” global_colors_info=”{}”]<\/p>\n
Related Cases<\/h4>\n
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Lagomarsino* An Argentine brand from head to toeThe Challenge Repositioning and brand extension. Making the best hats in Argentina for 120 years, Lagomarsino needed to provide its brand with greater elasticity, definition and modernity. Define the brand’s essential attributes to bring them across to the attire Give better shape to an inconsistent visual identity and […]<\/p>\n","protected":false},"author":2,"featured_media":241118,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[568],"project_tag":[660,636,646,649,661],"class_list":["post-241115","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-living-brands","project_tag-apparel","project_tag-argentina","project_tag-design","project_tag-retail","project_tag-traditional"],"_links":{"self":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project\/241115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/comments?post=241115"}],"version-history":[{"count":0,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project\/241115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media\/241118"}],"wp:attachment":[{"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/media?parent=241115"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project_category?post=241115"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/allegro234.net\/es\/wp-json\/wp\/v2\/project_tag?post=241115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}