Back to Essentials in 2023!

This year, my greatest wish is that during 2023, at the start of each day, we remember to act with common sense

Measuring Your Business and Brand Consciousness

First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness

How Business Can Do the Right Thing and Be Profitable

Brands with a Conscience: A Research Study into How Business Can Do the Right Thing and Be Profitable Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. Brands with a conscience: a research study into how business can do the right thing and be profitable, is the result...

New Space, Old Acquaintances

Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation

The Shoemaker’s Son Always Goes Barefoot

Allegro 234 has made explicit its 18 years work driven by sustainable transformation and growth

Allegro 234 Launches its New Corporate Video

This 50 second film is about transformation, growth and awareness through brands, people and experiences.

Allegro 234 Is One of the Founding Members of The Flow Collective

Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience

Allegro 234 Joins the Global Mural Consultant Network

Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.

Allegro 234 Honoured as “2017 Best for the World | Workers”

Allegro 234 was recognized for creating the most positive impact for its team based on an independent, comprehensive assessment administered by the non-profit B Lab

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