Our Posts
Is AI the Next Branding Guru You Are Needin’? A Not-So-Scary Guide for the Clueless
The important fact about AI in branding is that it’s a tool. The difference is still made by people.
Filtering Coffee to Reduce Acidity Levels or Diving into Business and Branding
It’s a current, peer-to-peer reflection on what is around us and how that affects our thoughts, decisions and actions in business and branding
2024 Trends in Less Than Five Seconds
It’s that time of year when every third email contains the trends you need to look out for in 2024
The Future of Fashion, Food and Finance
What will the future of fashion, food and finance look like? A Medinge Group debate day
Commitment to Take Office. Really!
Just thinking is not enough, just saying is not enough, the time has come to walk the talk with courage.
GDP and New Age Strategy
Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality
Ukraine, Russia and Storytelling
Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling
Everyone Has a Purpose, Few Have a Conscience
Purpose is the raison d’être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.
Positioning a Brand Driven by Current Business Demands
It is key that the brand supports and synthesises the development of the business transformation process