Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable – even though we still have doubts about what it means to be sustainable.
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
The balance among creating value, generating results, and having a positive impact is a must.
Purpose must be integrated into all aspects of how companies do business.
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
A scenario where brand and culture become one to grow your business
Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in a context of wider discussion.
For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations