Purpose Has the Power to Transform Your Organization
Organisational cultures never change by themselves! It only takes place when individual behaviours change.
Improve Business Results while Building Long-Lasting Value
The balance among creating value, generating results, and having a positive impact is a must.
Purpose Matters by What You Do, Not by What You Say
Purpose must be integrated into all aspects of how companies do business.
Be Beauty in a Fintech is zenziya*
As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives
Four keys to develop a brand aligned with the Company
The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?
Culture, code and creativity: forces for the next branding era
A scenario where brand and culture become one to grow your business
Brand conversations is part of our DNA
Creating and building a brand requires understanding the need for a tailor-made conversation between people –regardless of their roles, and organisations. It is a question of values and beliefs in a context of wider discussion.
Purpose is the new black
For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations
Five Keys to Building a Purpose
Recreating a purpose not only starts from the company towards its external audiences, but also it’s the result of understanding external demands which drive the evolution of “why” the company exists
