Acerta
A brand that starts to build its story
The Challenge
Branding for a management buy-out.
Accompany the former CEO of Heery España with the management buy-out of this project management company.
- Become a successful local player in an industry dominated by global companies
- Associate the brand with the main characteristic that sets the company’s management team apart
Our Answer
From defining the business model to creating a new verbal and visual expression.
- Business model and idea rollout -financial aim
- Positioning
- Personality, tones and means
- Naming and other verbal expressions
- Brand design and its basic applications
- Online look & feel
The Results
A new brand that expresses a new promise, showing the previous experience of its management team.
The Acerta brand has:
- Generated confidence based on its previous professional background
- Assured differentiation showing a local response with a global perspective
- Allowed the business to grow opening international branches