Trasbordo
Building a successful business
The Challenge
Giving meaning to the growth of a flourishing business.
Trasbordo, an architectural studio for institutions in which the spaces are part of its offer, needs to gain markets and position itself for a corporate client, with different demands:
- Define and introduce the company and its offer in an easily decodable way
- Shape the brand promise engaging its target audiences
- Be consistent in content and form of its messages, maintaining an offline and online balance
Our Answer
A new brand experience was defined and brought to life, including the creation of a new product concept, named “one-stop”:
- Stories were built to each specific audience
- A message guide was developed to assure consistency across different communication platforms
The Results
From the brand perspective and as a round-up of business, Trasbordo was strengthened, accompanied by the growth in the number and complexity of projects.
In five years they tripled the number of annual projects, are recognised by the client that they wanted, positioned themselves as leaders in “learning spaces” and tripled their team:
- A new brand experience was defined and brought it to life, including the creation of a new product concept named one-stop
- Stories were built to each specific audience
- A message guide was developed to assure consistency across different communication platforms
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