Bodegas Torres
Reconnecting experiences in changing markets
The Challenge
Involve people from different areas of the company in innovation and the winery’s future
Our Answer
A co-creation workshop
Design and facilitation of new product development workshops:
- The participants recognised new trends and ideas that will affect the wine industry, applying divergent and convergent methods to brainstorm
- Brand as a strategic platform for brainstorming
Co-creation as a method to involve employees in strategic business matters
- Eight co-creative-brand-led sessions
- Session for bringing together findings including the design and look & feel of new concepts
The Results
Brand sessions and development of new products guided by the principle of cooperation
- The multidisciplinary team came together in the future projection of the winery and stuck to a management model based on participation and dialogue
- They shared the efforts of innovation and creation
The co-creation effort fostered links among the different areas of the company.
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