Bodegas Torres

Reconnecting experiences in changing markets

The Challenge

Involve people from different areas of the company in innovation and the winery’s future

Our Answer

A co-creation workshop

Design and facilitation of new product development workshops:

  • The participants recognised new trends and ideas that will affect the wine industry, applying divergent and convergent methods to brainstorm
  • Brand as a strategic platform for brainstorming

Co-creation as a method to involve employees in strategic business matters

  • Eight co-creative-brand-led sessions
  • Session for bringing together findings including the design and look & feel of new concepts

The Results

Brand sessions and development of new products guided by the principle of cooperation

  • The multidisciplinary team came together in the future projection of the winery and stuck to a management model based on participation and dialogue
  • They shared the efforts of innovation and creation

The co-creation effort fostered links among the different areas of the company.

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