Craft evokes traditional skill, dedication, perfection through the mastery of detail

We blend creativity, rationality and common sense

We merge formulation and implementation into a fluid process through which creative business concepts evolve

Crafted BrandingTM

Envisage

Envisage
We look for your transcendent cultural significance

In tandem with you we define and articulate purpose, structure and basis to differentiate your brand to generate a familiar and meaningful experience that is intuitively recognised as a synthesis of your company strategy

Biographical Segmentation • Trends & Insights • Business Model & Idea • Growth Strategy • Positioning • Brand Territory • Personality & Archetypes • Tones & Manners • Brand Architecture • Shopper Marketing Strategies

Identity

Identity
We celebrate design which shapes your brand

We blend strategic thinking and creativity in designing expressions that shape the first impression, associations and connections between people and your company purpose

Naming & Other Verbal Expressions • Brand identity systems • Visual language • Printed Literatures • Packaging: graphic and structural design • POP and Shopper communications • Brand identity guidelines • Prototyping

Staging

Staging
We bring to life fluid and relevant interactive touchpoints

We develop a genuine conversation between your company and its key audiences through its brands, involving them in engaging experience that is fresh, positive, meaningful and valued

Messages & Story-building • Employer Value Proposition • Online Branding • Customer Journey • Audio-visual Brand Activations • Environmental Branding • Brand Centres Resources and assets • Marketing & Communication Plans

Analytics

Analytics
We make the right questions to measure what’s really worth

We give intention to your business by measuring what is key to make effective decisions and ensure healthy and sustainable growth

Brand Equity • Brand Balanced Scorecard • Social Media Analytics

Social Side

Social Side
We prepare to rise your company to the following level

We integrate culture and good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before

Business Purpose • Brands with a Conscience • Value Chain Brand Experience • Behavioural Branding • Sustainable Design • Circular Economy Marketing • Co-creation

Digital Side

Digital Side
We develop new ways to creating and capturing value, understanding your future path

We detect emerging patterns and help them to take shape creating value and obtaining results in a world immersed in this process of digitalisation, which changes without warning, erratically and chaotically

Digital Strategy • Digital Transformation • Digital CX & UX • Content Strategy • Digital Marketing Plans

Bodegas Montecillo | Osborne

Bodegas Montecillo | Osborne

The winery housing the brand

Lagomarsino

Lagomarsino

An Argentinian brand from head to toe. Repositioning and brand extension

Aquarius

Aquarius

Update and evolve the visual identity of the brand for six markets

Medinge Group

Medinge Group

Construction of an online experience

Macri Group

Macri Group

Development of a brand prepared for globalisation

Codorníu

Codorníu

Measure to ensure success

Repsol | T&D

Repsol | T&D

Leadership style and values for a key audience

FMCG

Alpina
Aquarius*
Avon
Beiersdorf
Bodega Esmeralda
Bodega Tittarelli
Bodegas Marcó del Pont
Bodegas Montecillo, Osborne
Bodegas Torres
Bodegas Villa Mayor
Bon Bril
Cervecería Cuauhtémoc Moctezuma
Cervecería y Maltería Quilmes
Cerveza Panamá*
Clorox
Coca-Cola
Codorníu
Confederación Cafeteros de Colombia
Heineken
Jamón de Salamanca
L’Oréal Paris
Laticinios Itambé
Molinos Río de la Plata
Nabisco
Pillsbury
Puyehue*
Runakay
Stella Artois
Warner-Lambert
Yupi

Editorial

BAE
Revista Mercado

Education

IAE
Loyola Leadership School
Universidad de Buenos Aires
Universidad de Loyola Andalucía
Universidad de San Andrés
Universidad Pontificia de Salamanca
Universidad Torcuato Di Tella

Industry

Cosentino
Ledesma
Loma Negra
Repsol
Sadesa
Uralita | URSA
Vamasa

Automotive

MPS | Europcar
Iveco
Mercedes-Benz

Real Estate

Grupo Lar
Grupo MRS
Lar Crea
Lar Grosvenor
Nozar
Tempera Group

Financial Institutions

Banco Comercial e do Espíritu Santo
BBVA
Citibank
Deutsche Bank
Zurich Financial Services

Fashion

Brasif
Lagomarsino*

Retail

Agrocom
Casa del Libro
Mall Plaza
Prestigio

Professional Services

Acerta
Alacer Consultores
Arthur D. Little
Gestalia
Macri Group
Poder Volar
Trasbordo

Nonprofit organizations

AEBrand
Parroquia Santa María del Bosque
Medinge Group
MDRN Art

Telecommunications

Airtel India
Alcatel
Telefónica
Terra
Verizon

Chemistry

Laboratorios Bagó
Uriach OTC

Region

Junta de Castilla y León
México
Provincia de Buenos Aires

 

*: Designed by Julio Ferro