Make the winery house the brand
Design a new brand experience that is practical, realistic and above all, aligned with business needs
- The positioning of the winery was adjusted, an audience map and new attributes defined, and a niche to occupy found amongst the wineries. In terms of personality, the Montecillo archetype and expected behaviours were built to generate dialogue with their audiences.
- A leading edge design of the brand experience was created including history, experience, typography and visual style
- Moments of the visit were outlined and each given a part of the story in audiovisual or interactive pieces and supporting images