Co-creation for product development

Internal process to foster links between company areas

 
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The challenge

Involve people from different areas of the company in innovation and the winery’s future

Answer

Co-creation workshop
  • Design and facilitation of new product development workshops: The participants recognised new trends and ideas that will affect the wine industry, applying divergent and convergent methods to brainstorm. Brand as a strategic platform for brainstorming.
  • Co-creation as a method to involve employees in strategic business matters: Eight co-creative-brand-led sessions.
  • Session for bringing together findings including the design and look & feel of new concepts.

Results

Brand sessions and development of new products guided by the principle of co-operation
  •  The multidisciplinary team came together in the future projection of the winery and stuck to a management model based on participation and dialogue
  • They shared the efforts of innovation and creation