Rebranding to communicate a new formula and line extensions

By Julio Ferro


The challenge

Cerveza Panamá needs to define and build the identity of its brand’s assets


The new brand identity and its application was defined and redesigned
  • A flexible packaging design was created for use on bottles, cans and multipacks
  • The design for activating digital communications over printed communications was extended


A brand of national pride linked to its traditional symbols which increases its perception of quality
  • The new brand identity makes use of national symbols such as the Bridge of the Americas, the national flower, the national dress and carnival characters
  • The design made connections to other national activities, such as the baseball and carnival festivals
  • Turnover has increased since its launch and the new brand extensions were defined under the criteria of brand architecture