Measure to ensure success

Brand analytics for a traditional business


The challenge

With more than 500 years of history, Codorníu, a leadiing winery, has to improve the effectiveness of its marketing actions
  • Improve the effectiveness of its marketing actions
  • Measure the effects in a company with a traditional culture
  • Take decisions based on facts
  • Build a plan to improve both the metrics and the measurement tool

The results

Develop a tool to calculate the ROI and measure, initially, the BTL actions related to the brand

The results

The tool has measured what the marketing department intuitively knew about their actions
  • Receive the first impression of a new way of making decisions
  • Discover sources for improving data mining and information and reporting systems