The consolidation of a legacy

Development of a brand prepared for globalisation


The challenge

To formalise the close relationship forged by the Macri family for over 20 years with their partners in Chine, creating a company in the country.


Creation of a brand that connects the legacy with the future aspirations of the group, involving its first two circles of trust in China in the design of its identity


A new name and visual expression that synthesises traditions and values of the family group in a new environment
  • Closeness, familiarity and long-term preparation
  • A nod to Chinese culture as a sign of respect and generation of respect, empathy and recognition