Construction of an online experience

Bring to life a brand of experts in branding

 
 
 
 
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The challenge

Medinge Group, an international think-tank of experts on branding wish to share their knowledge with more people
  • Using social media
  • Using their own space online

Answer

Together with members of the think-tank their experience was developed online
  • A new website that responded to its new positioning
  • Tactical leverage of online experience in six-monthly Medinge meetings and in their new book “Brands with a Conscience” -which we also co-wrote
  • Development of private and public spaces on social media to improve conservations between members and their audiences

Results

Interactions between Medinge Group and their audiences increased tenfold
  • Through visits to the website
  • Conversations on Facebook
  • By sharing something LinkedIn