Create an iconic, boutique and sustainable product

By Julio Ferro

 
 
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The challenge

Puyehue, a pure 100% organic water from a pure source needs to get its quality across to the world

Answer

A new global brand identity was defined
  • Helping to move the brand away from the mainstream and into the premium
  • Creating an iconic product

Results

A design with minimal identity, with visual signs of nature that connect to its Premium quality
  • The Fine Waters gastronomic guide for premium international water rated Puyehue as one of the best 15 in the world
  • Greater distribution in superstructures
  • A boutique product for luxury hotels and restaurants