Online conversations which enhance business

Creation and management of corporate social network | 2008-2012

 
 
 
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2008-2011

The challenge

Cosentino, global leader in high value surfaces, launches ECO, a new product in a new market and as a global company that respects the environment, it needs to connect with new audiences
  • Design something that allows them to know their audience better, be present and stay close
  • Engage with the public in a way that goes beyond a transactional relationship

Answer

Creation and management of a corporate social network which talks about matters to their audiences -sustainable architecture, innovation and cuisine
  • Develop a channel to talk about the issues that really matter
  • Develop a conversation that goes beyond transactions
  • Talk about the places where the products live, beyond their functional characteristics

Results

Through novel online environments in 2008, Cosentino talks to clients, consumers and opinion leader that have a direct impact on their business
During those years it:
  • Positioned its new product avoiding cannibalisation of the existing ones
  • Demonstrated what Cosentino believes and how it behaves
  • Established a dialogue with more than 30,000 people from more than 110 countries