Leadership style and values for a key audience

Development of audiovisual pieces to communicate programmes, messages and behaviours to company employees

 
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The challenge

Bring learning to the workplace through technology, new formats and contents

Answer

Scripting, directing and producing two pieces of digital animation aligned with company values
  • Explain what it means to be team leader in five minutes -and offer a downloadable document
  • Display behaviours expected from a team leader in an attractive format

Results

All of the bosses -more than 3,000 people, learnt the behaviours expected from a leader in a concise and attractive way
  • High ratios of watching the pieces through to the end
  • More than 1,000 downloads of attached documentation
  • Reuse of pieces for other roles beyond those for which it had been designed -opening programmes, presentation in forums, etc.
  • Improved presence and reputation in Training and Development areas of the corporate digital environment