From Training to
the Corporate University
Increasing the area's value
Design the initial Centre Director plan, considering:
- Development of the positioning of the Centre: Establish personality, tones and modes for its communications. Define content regarding what the university is, what it does and what it promises, design elements that simplify and standardise communication, both for itself and use by third parties, establish the internal communication strategy and marketing macro-plan, launch and execute the plan
- Development of new products, services and activities for the Leadership and Management School: Targeting of key internal audiences, creation of development plans for key groups, creation of internal practical communities, and the design and communication of training programmes for key collectives –online, blended and attendance-based
- Design of a international publicity plan for the School. Presentation of international awards: Selection of the award, summary of the case and production of audiovisual pieces and media.