Building a successful business

Giving meaning to the growth of a flourishing business

 
 
 
 
 
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The challenge

trasbordo, an architectural studio for institutions in which the spaces are part of its offer, needs to gain markets and position itself for a corporate client, with different demands
  • Define and introduce the company and its offer in an easily decodable way
  • Shape the brand promise engaging its target audiences
  • Be consistent in content and form of its messages, maintaining an offline and online balance

Answer

A new brand experience was defined and brought to life, including the creation of a new product concept, named “one-stop”
  • Stories were built to each specific audience
  • A message guide was developed to assure consistency across different communication platforms

Results

From the brand perspective and as a round-up of business, Trasbordo was strengthened, accompanied by the growth in the number and complexity of projects
  • In five years they tripled the number of annual projects, are recognised by the client that they wanted, positioned themselves as leaders in “learning spaces” and tripled their team
  • A new brand experience was defined and brought it to life, including the creation of a new product concept named one-stop
  • Stories were built to each specific audience
  • A message guide was developed to assure consistency across different communication platforms