Roberta Larocca Articles

Founding Partner | Allegro 234

Culture, code and creativity: forces for the next branding era

A scenario where brand and culture become one to grow your business

Purpose is the new black

For brands, it is important to be where their customers are, talk to them and learn from them but these actions are not accomplished only with digital transformations

From purpose to product | Why brand matters?

If a brand is requested to fulfill with what it promises… and people fulfill that promise through their daily work, the company builds trust and increases its value.

From pride for the collection to relations with the public

How to raise the profile of the arts and create value for the cultural ecosystem: public, artists, patrons and employees, from the brand point of view.